Hi Apoorva — I'm Samyukth. I'd like to work on your content, so rather than send you a CV I spent a few days auditing your brand the way I'd work on it. This version is built on your last 108 posts — real like, comment and play counts — not guesswork.
Disclaimer Take this audit with a pinch of salt — it is built only from the public data visible on your Instagram page, so the real picture in your analytics may well differ. It is a broad outside view of what I think could be done, not a prescription. If you'd rather point at something else entirely, I'm happy to work on whatever you're actually aiming for.
Five measured numbers that frame everything below. One of them is considerably worse than the public estimates of your account, and one is much better.
| Channel | Size | Cadence | Health |
|---|---|---|---|
| 524,752 · 2,073 posts | 4.0 / week | ● Median reel reaches 5.5% of you | |
| YouTube | 5.01K subs · 101 videos | Long-form paused ~1 mo | ● 7 long-form, ~94 Shorts |
| Threads | 57K | Mirrors IG reels | ● 13–18 likes/post |
| X | 3,584 · 819 posts | Last post 14 Jan 2026 | ● Dormant |
| Website | 2 products | — | ● No free step in funnel |
Ranked by impact, not by effort, and every one of them measured against your last 108 posts. Open any row for the evidence and what I'd actually do.
This is the clearest thing in the data, and I don't think it's visible from the inside — because likes and comments are the numbers you see day to day, and they moved less dramatically than plays did.
| Month | Posts | Median plays | Median likes | Total plays |
|---|---|---|---|---|
| February | 8 | 41,967 | 1,001 | 357K |
| March | 6 | 32,377 | 990 | 230K |
| April | 12 | 36,023 | 846 | 891K |
| May | 12 | 32,341 | 876 | 449K |
| June | 26 | 22,916 | 525 | 694K |
| July | 33 | 28,031 | 653 | 688K |
| Aug (to 17th) | 11 | 21,894 | 576 | 223K |
February to May you published around 10 posts a month and the median reel did ~35,000 plays. June to August you published around 30 a month and the median fell to ~24,000. Median likes fell further — from about 900 to about 580, a 36% drop.
Worth saying explicitly: this happened while the account was public and fully discoverable. It isn't a side-effect of any recent settings change. It's a straightforward volume effect.
Total monthly reach did rise: roughly 450K a month in the spring against roughly 690K in June and July. So the extra work bought something. But it bought about 50% more total reach for three times the output — and each individual post now works roughly half as hard as it did in April.
Across 97 reels: median 28,996 plays, quartiles at 20,591 and 40,236, floor 9,805, ceiling 416,230.
Against 524,752 followers, the median reel registers plays equal to about 5.5% of your audience — and plays count repeat views, so the share of real humans reached is lower still.
Third-party estimators report your engagement rate as 0.6%. Measured against your actual median post — 701 likes and 16 comments against 524,752 followers — it is 0.14%. Those tools estimate from a handful of recent posts and tend to flatter large accounts.
I mention it because if that figure ever goes into a brand conversation and gets audited, it's an awkward moment. 0.14% is also a very explainable number for an account this size — but it should be the one you're working from.
This one surprised me, and it's the most immediately usable thing in the audit.
Your single worst post of the 108 — 9,805 plays, a third of your median — opens: "I have written a book that has my entire trading strategy…". Another straight book post, "Get access to the book: Link in bio", did 14,200. A launch-anniversary post did 16,400.
But "One Strategy, One Book & the kind of shift that most traders keep chasing for years" did 103,324 — your second-best post ever. And "This draft, this book was supposed…" did 54,655.
Same product. Roughly a 10× spread, depending entirely on whether the post announces the thing or tells the story around it.
I flagged this before as a hunch. Now there are numbers on it.
A reposted reel doesn't restart from zero — it restarts from a lower base, because a large share of the people it would reach have already seen it and swiped past. Instagram reads that as a weak signal.
Your biggest post ever is a live, dated market read. Posted 2 April, caption in full: "April 3-5, 2026. The Charts tell the truth much early!" — 32 seconds, eight words, 416,230 plays, 6,450 likes, 180 comments. Fourteen times your median. Nothing else you've published is close.
Gold is a modest edge, not a landslide. Posts naming gold, silver or commodities (n=10) run a median of 34,689 against 28,852 for everything else — about +20%, with likes essentially flat. Real, worth leaning into, but a ten-post sample and not the transformation I'd have guessed from your YouTube.
Mindset content is not your problem. By a rough keyword split, your psychology posts run a median of ~30,200 plays and the highest median likes of any group (876). Generic teaching posts with no named market run lowest, at ~22,100. So the fix isn't "less mindset" — it's "less generic".
The account is set to private at the moment. I assume that's deliberate and recent, and none of the analysis above depends on it — every number in this document comes from the period when the account was public.
One thing worth knowing, in case it wasn't the intention: Instagram doesn't allow professional accounts to be private, so the switch also moves the account to personal. That turns off Insights entirely — reach, saves, shares, demographics, profile visits. It's why sections 06 and 07 flag several metrics as currently unavailable.
108 Instagram posts, 7 February to 17 August 2026. Real play, like and comment counts. Hover anything.
An audit that only finds faults isn't an audit, it's a sales pitch. These are real assets and I'd protect them.
Three reels a week, not seven. That is the deliberate consequence of finding 02 — your median post lost a third of its reach when volume tripled, so the plan buys that reach back by publishing less and aiming better. Twelve posts, every hook real, weighted toward the live-market content the data actually rewards.
| Pillar | Share | Job | Why |
|---|---|---|---|
| Live Market Desk | 40% | Distribution | Named instrument, dated read, live position. Median 38K — your best group, and your 416K post |
| The Trader's Mind | 30% | Retention | Median 30K and your highest likes. Currently 52% of output — halved, not cut |
| Anchored Mechanics | 20% | Saves | The same teaching, but hung on a real instrument. Generic versions run 22K — your weakest group |
| Story-led Product | 10% | Revenue | Story framing does 55–103K; announcements do 10–16K. Also where the woman-in-markets angle lives |
| Day | Pillar | Working hook |
|---|
Vanity metrics won't tell you whether any of this worked. I'd report these four weekly. Two of them need a Creator account to read — noted below, since the account is on personal while it's private.
The first version of this audit was written before I could see your posts. Two of its conclusions didn't survive contact with the numbers, and I'd rather show you that than quietly delete them.
You have 524,752 followers, a live-market instinct that produced a 416,000-play post, and — right now — no way to see any of it working.
Post three times a week instead of seven — tripling your output cost you a third of your reach per post, and bought only 50% more total. Point most of that output at live markets, where your numbers are measurably best. Stop announcing the book and start telling its story; that gap alone is worth about 10×. None of this is a rebuild — it's a change of aim, and the data says which way to aim. That's the job I'd like to do.